Links and Microcontent
Write descriptive links to help your readers
Hyperlinks (links) are typically created by pasting in a URL and pressing
the space button. Edit these links to make them easier to understand
for your readers by providing descriptors.
Note: If a document or content is to be printed, you may wish to use
the full URL and a description in the link text.
The following guidance is recommended when providing links:
- Link descriptions should be short but descriptive. It should typically
be between two and five words long.
- Provide useful information about the link. For example, file size, and
- Link descriptions should describe the target that they link to.
- Link descriptions should avoid ‘click here’ type terminology
- Link descriptions should occur naturally in the sentence.
- Links can be presented in the text of a page or separately, such as at
the end of the page.
Microcontent refers to small groups of words that can be scanned by
the reader to get a clear idea of what is on a web page. Microcontent
- Captions for images: These provide the information required to
help the reader understand the image in the context of the rest of
- Sub-headings: These are used to break up long passages of text
and to provide signposts to readers who are scanning the page.
- Headings: Use heading styles or tags correctly, so that it creates
a structure that can be read using screen reader software. Do not
create text that just looks like headings; for example, do not just
increase the font size and weight of the text to create a heading.