If there are issues with the quality of the content on your website, members of the public will quickly identify it. The following guidance is provided to help develop good quality website content:
Out-of-date content will undermine the quality of the surrounding content.
This can impact on the credibility of your website, and additionally, your services.
Use the same terms and formats for the same concept throughout your website.
For example, don’t change writing the date as ‘7 July 2017’ to writing it as the ‘07/07/14’.
For further information on writing dates, addresses and numbers, please see Writing Addresses, Section 1: Written Communication.
The following steps can be put in place to manage the quality of your content:
Have a manager take ownership of the content function and manage it actively.
Establish an editorial process that involves at least one round of revision and sign-off on all content.
All content editors and authors should be trained so that they know how to prepare web content and monitor content quality.
The content authors and editors should be supported with a house style guide, or relevant standards and guidelines.
Content development should be a core part of the authors and editors job descriptions.
One of the most valuable processes to ensure content quality is to carry out regular reviews and to include customer feedback in these.
A review should look at each item in a body of text and assess it against the house style guide, standards and guidelines.