Searching is one of the main ways people find content on the web. The majority of traffic to your site typically starts with a search on a web search engine (such as Google). Members of the public arriving on your site from a search engine are unlikely to have seen any other pages on your website; so it is important that they can quickly figure out where they are and where they can go next.
Your site should support people in finding their way to the most relevant content on your site by:
When people are trying to find particular content on your site (and if the location of this content is not easy to find), they will typically use your on-site search. The following guidance will help make on-site searches easier to use:
Most people only use the basic search option and dislike having to choose between different search types. It is therefore recommended that the default search on your site should be a simple search. If you offer an advanced search option, ensure it does not complicate the basic search option.
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